Portfolio

For Mena College of Management in Dubai, I designed a set of cohesive and impactful marketing collateral, including paper bags, mugs, booklets, and flyers, to elevate the college’s branding and attract prospective students. Each item is carefully crafted to align with the institution's brand identity and deliver a professional, memorable experience. Below is an overview of each design element:

1. Paper Bags

The paper bag design features the Mena College of Management logo prominently on both sides. The sleek, minimalist design uses the institution's brand colors—incorporating modern typography and clean lines. The bag's texture and material convey a premium feel, ensuring that the college’s image is represented well during events, open houses, and student fairs.

2. Mugs

The mugs are designed to be functional yet impactful. The design is simple and elegant, showcasing the college's logo on one side with a motivational quote related to education or personal growth on the other. The use of the college’s brand colors ensures consistency, while the clean design makes it ideal for both students and faculty. These mugs are perfect for giveaways or as part of promotional gift sets, enhancing brand visibility.

3. Booklets

The booklet is designed as a comprehensive guide to Mena College of Management, showcasing detailed information about the college's academic programs, faculty, and student life. The design features high-quality images of campus life, classrooms, and events to bring the institution's environment to life. The layout is organized, with easy-to-read sections and dynamic infographics that highlight the college's achievements, accreditations, and career outcomes. A prominent call-to-action encourages prospective students to inquire or apply.

4. Flyers

The flyers are eye-catching and designed to grab attention quickly. The front features a striking headline and an overview of the college's offerings, while the back provides more detailed information on programs, application processes, and key dates. The layout is clean, with engaging visuals and icons that highlight important features such as flexible study options, industry connections, and career services. The flyer design is versatile for both digital and print distribution.

Cohesive Branding:

Each piece in the collateral set shares a consistent design language, ensuring that Mena College of Management’s branding is reinforced at every touchpoint. The use of modern typography, bold color schemes, and high-quality visuals works together to create a professional, memorable marketing package that reflects the college's commitment to excellence. Whether given out at events, mailed to prospects, or handed to students on campus, these marketing materials will leave a lasting impression and increase brand recognition.